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About us
We know Mexico. We understand retail. We grow brands.
Founded in 1987, GPP Group is a Mexican company specialising in sales, distribution and brand development in Mexico’s retail market.
We bring together sales, distribution, marketing, trade marketing, logistics, category management and technology to put local knowledge into action and drive brand growth through an integrated, transparent and collaborative approach.
15,000+
retail outlets in Mexico
A presence across supermarkets, pharmacies, department stores and e-commerce.
43,000+ ft²
of operational space based on Mexico City, Monterrey and Tijuana.
Warehousing, order preparation and logistics management to support brand distribution in Mexico.
90+
professionals helping brands grow
A multidisciplinary team bringing strategy, retail and execution together.
Our mission
We accelerate brand growth in Mexico.
Through an integrated and transparent approach, we create lasting value for our partners, customers, consumers and employees.
Our vision
To be the strategic partner brands trust most.
We bring together innovation, technology and purpose to build meaningful relationships and connect with our community.
Our values
We are transparent
We bring honesty and clarity to every relationship.
We look after one another
We create an environment of respect, wellbeing and collaboration, united by a shared purpose.
We empower one another
We trust our people to make decisions and make an impact.
We keep improving
We learn, evolve and challenge the status quo.
We are different
We think differently to create solutions that drive brand growth.
We are dependable
We keep our word, deliver quality work and find solutions.
Services
Integrated capabilities to grow brands in Mexico.
We bring together sales, distribution, marketing, trade marketing, logistics, category management and technology to support every stage of a brand’s growth, from understanding the market to reaching retail outlets and connecting with consumers.
Sales & distribution
Sales and distribution that put your brand where Mexico shops.
We connect brands with Mexico’s key retail channels through a nationwide sales and distribution strategy. With more than 100 years of combined experience, our team understands the market, its channels and the opportunities for each brand.
Marketing
Marketing that builds brands and drives growth.
We develop marketing strategies to position and strengthen brands in Mexico, aligning brand building, public relations and social media with their commercial goals and retail presence.
Logistics
Logistics to keep your operations moving.
We manage door-to-door logistics, picking and packing from three offices, with warehouse management systems (WMS) in three cities and UPC-based inventory control. This supports organised, efficient distribution for brands in Mexico.
Trade marketing
Trade marketing that turns visibility into action.
We bring strategy to life in store through merchandising teams, product demonstrators and activations that strengthen brand presence and help brands connect with consumers.
Category management
Category management for better decisions.
We analyse each category as a strategic business unit to identify opportunities and make better decisions on products, channels and pricing, with a focus on brand growth in retail.
Information technology
Technology that turns information into better decisions.
We combine technology and back-office support to organise relevant operational information, giving you greater clarity and control to make timely commercial decisions.
Clients
More than 15,000 retail outlets in Mexico.
A network connecting brands with the country's key retail channels.
Our presence across supermarkets, pharmacies, department stores and e-commerce connects each brand with the right retail channels for its category and commercial strategy.
Supermarkets
A key channel for bringing consumer brands to shoppers across Mexico.
Pharmacies
A strategic channel for personal care, beauty and consumer products.
Department stores
An important channel for building brand presence, visibility and equity.
E-commerce
We extend brands’ presence online as part of a multichannel retail strategy.
Brands & categories
Brands we help grow.
We develop brands across categories including beauty, haircare, grooming and grocery, combining market knowledge, commercial strategy, distribution and retail execution to drive their growth in Mexico.
Beauty Bar
Tools and accessories for beauty and personal care routines.
Her Hair
Haircare, treatments and solutions for a range of hair needs.
For Real Gentlemen
Men’s grooming and personal care.
Grocery
Food, beverages and consumer products for a range of retail channels.
Brand portfolio
empowering brands.
Is your brand ready to grow in Mexico? Let’s talk about the market, the channels and the opportunities that can take your brand further.
Contact
Let's talk about your brand
Tell us about your brand, the challenges it faces and the opportunities you’d like to explore in Mexico. Our team will be in touch to learn more about your project.
- Poniente 134 No. 650, Industrial Vallejo, Azcapotzalco, 02300, Ciudad de México
- +52 55 5587 4455
- informacion@gpp-group.com
- Monday to Friday · 9:00 a.m. – 6:00 p.m.
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